Really, a viceroy? The tagline should read, “The butterfly you thought you knew.” The ad agency needs a fact checker.
How do they do this shit?!?!
There so many more monarch photos than viceroy photos (most correctly labelled) around, and yet they pick the wrong one.
[…] Chris Grinter spots a billboard-sized taxonomy fail. […]
[…] me want to tear my hair out every time. For those who are new to my blog, this goes back to my Genius of the Press X. I’m also not the only one to have noticed this mexican butterfly billboard taxonomy […]
[…] by Skeptical Moth’s continued annoyance with a particular billboard. 0 […]